2015 Pocholo Ramirez Lifetime Achievement Award - Antonio Zara

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Antonio Zara – President and Managing Director, Nissan Philippines, Inc.

Borne out of a family of engineers, Mr. Antonio Zara had an innate passion for cars early on in his life. After graduating at the top of his class, it was but natural progression for him to get into the automotive industry, raring to apply what he knew he was totally cut out for. He excelled in the positions he assumed, but all in the technical aspect of the field. Looking for a fresh challenge, he eventually transitioned into Marketing, which offered a new avenue to feed his automotive passion. After successful stints of holding key positions in various automotive companies in Thailand, South Korea, Indonesia and Japan, Mr. Zara has already accumulated over 24 years of valuable experience and expertise in two essential areas in the auto industry.

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Now at the helm of Nissan Philippines, Inc. as its President and Managing Director, Mr. Antonio Zara has bestowed the brand the full benefit of his illustrious career overseas, armed with the learnings that have reinforced his resolve to significantly expand Nissan’s share in the Philippine market. As it is, Mr. Zara has already created a major impact with a salvo of new releases and breakthrough campaigns for his brand- making him a rightful recipient of the C! Pocholo Ramirez Award.

C! Magazine

2015 Pocholo Ramirez Lifetime Achievement Award – Antonio Zara

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